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Public Relations

Every time we issue a press release, design a brochure, sponsor an event, post to social media, or hand someone a business card, we are communicating the Collin College image. When our name is put in front of the public, we shape both our reputation and our college's identity. Accuracy, clarity, and consistency ensure that all communication strengthens our brand. It is important that usage of our logo, colors, fonts and protocols are in compliance with our editorial and graphic standards.

The Public Relations Department leads Collin College’s brand management activities and manages both external and internal communications including the oversight of media relations, college publications, website design, and digital media communication. The department’s communications and creative professionals work closely with campus departments to achieve the college’s recruitment, admissions, retention, and strategic goals.

Public Relations also provides marketing counsel and media relations, as well as services including photography, videography, social media, and web training and consultation. Internal and external communication and marketing on behalf of the college, whether in print or online, should be reviewed by the Public Relations department.

For media inquiries, public information requests, or a list of key department contacts, click here.

 

New Projects

Our purpose is to provide best practices for marketing and public relations, meet the needs for brand awareness, support uniqueness of the campuses, and most importantly align our marketing to the college’s strategic plan.

In an effort to stay on target with our new marketing plan, we are centering on requests that will tie into the district’s strategic goals through key performance indicators. Click here for Collin’s 2020-2025 Master and Strategic Plans. Our focus will be on external marketing that aligns with the college's strategic plan.

From concept to delivery and depending on the project, our publication process could take six to eight weeks; smaller jobs may take less time, but major projects will take the full time frame. All submitted requests are reviewed and prioritized by our production team.

Striving for transparency, we’d love to be able to tell you we can do anything in any amount of time. Unfortunately, it would not be true. As a district we are all busy doing our best to promote Collin and its programs.  We try very hard to meet everyone’s requested deadline, but this is contingent on projects already in the production queue, district priority, and special project requests from the president’s office. 

If you desire your project prior to the minimum lead time (30-40 business days), visit our template library for a variety of graphic approved templates. Don’t forget that the PR department will need to review content before posting on campus.

If you would like to request specific marketing or promotional assistance: 

Fill out and submit a request form

Questions about a new project? Contact Keli Fink, production coordinator, at 972.758.3838.

 

Photography Requests

Photography of college facilities and events must be done in partnership with the Public Relations Office. To secure a photographer for an assignment, a photography request must be submitted at least three to four weeks in advance. District-wide priorities limit the availability of our staff photographer. If the staff photographer is unavailable, we may recommend outside sources to fulfill your request.

Please note that by submitting a photography request this does not guarantee a staff photographer. Each request will be reviewed for availability. If you would like to request a photographer, please click here to

Fill out and submit a request form  

Browse our Stock Photo Library

Click here for a copy of our broadcast / photography release form.

If you have any questions about photography requests, please contact Marlene Miller, Director of Creative Services, at 972.758.3858.

 

Mascot Suit Reservation

The mascot suit is available for reservation to Collin College departments. The requesting department will need to provide two volunteers, one to wear the suit and another to assist the mascot. Once reserved, the suit may be picked up the day before an event and will need to be returned the following business day after event.

Fill out reservation form

 

Collin College Backdrop (Step-and-Repeat) Reservation

To reserve the college backdrop (step-and-repeat) at any of the college locations, please email Conference Services at conference_services@collin.edu. Be sure to include the following information in the email request: event date, time, and location.

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