Public Relations


The Public Relations office leads Collin College's brand management activities and manages both external and internal communications, including the oversight of media and community relations, college publications, website design & content, and digital media communications. PR's communications and creative professionals work closely with campus departments to achieve the college's recruitment, admissions and retention goals.

The Public Relations office completes more than 1,200 projects annually. Our services include:

  • advertising plans and placement
  • communications, marketing and media relations strategies and tactics
  • digital marketing
  • editorial services (writing and editing)
  • graphic design & production
  • invitations (print and electronic)
  • marketing communications materials (brochures, booklets)
  • photography
  • press releases and media relations
  • public relations for events and initiatives
  • social media
  • vendor recommendations for printing, photography and design
  • video production
  • web design & development

For media inquiries, public information requests, or a list of key department contacts, click here.

 

New Projects

Due to new department procedures, campus-level approval is needed for project request. Initiators of the PR project request form must work through the dean’s office, VPP or VP for approval. After submission, the PR department will initiate an email to appropriate dean/VPP or VP to acquire approval confirmation. Understand that submitting a dean/VPP or VP approved request initiates a review only and does not begin the project. After assessment, a member of the PR team will be in contact regarding adding your project to the production queue.

In order to get the most out of our publication process, planning ahead is key. Allow sufficient time for project creation (including writing, design, and approvals) and take into consideration that adequate advertising time for an event is a minimum of two weeks prior to the event. If you desire your project prior to the minimum lead time (30-40 business days), visit our template library for a variety of graphic approved templates. Note that the PR department will need to review content and receive dean/VPP  or VP approval before posting on campus.

From concept to delivery and depending on the project, our publication process could take six to eight weeks; smaller jobs may take less time, but major projects will take the full time-frame. All submitted requests are reviewed and prioritized. We try very hard to meet everyone’s requested deadline, but this is contingent on projects already in the production queue, district priority, and special project requests from the president’s office. 

If you would like to request specific marketing or promotional assistance: 

Fill out and submit a request form 

Questions about a new project? Contact Keli Fink, production coordinator, at 972.758.3838.

 

Photography Requests

Photography of college facilities and events must be done in partnership with the Public Relations Office. To secure a photographer for an assignment, a photography request must be submitted at least three to four weeks in advance. District-wide priorities limit the availability of our staff photographer. If the staff photographer is unavailable, we may recommend outside sources to fulfill your request.

Please note that by submitting a photography request this does not guarantee a staff photographer. Each request will be reviewed for availability. If you would like to request a photographer, please click here to

Fill out and submit a request form 

 

Template Library

Not all projects require in-depth marketing assistance. These templates are provided to help Collin College departments move forward quickly with simple promotional collateral items. Note that the PR department will need to review content and receive dean/VPP or VP approval before posting on campus.

Here's how to use them:

  1. Click on the desired template in the right hand column.
  2. Insert/adjust text in the areas provided.
  3. Add graphics (no unauthorized or copyrighted images without permission).
  4. Submit to Keli Fink at kfink@collin.edu. PR will review and approve or edit.
  5. Once you've received approval, you're good to go!

 

Promotional Items

The Purchasing Department has bid promotional products (e.g. pens, banners, T-shirts, etc.), pre-approving vendors for your convenience. For a listing of vendors login in to CougarWeb and follow these instructions.

  1. Click on the My Workplace tab
  2. Go to the District Services window and click on Purchasing
  3. On the left-hand side menu, click on Contracts
  4. Scroll down to Promotional Items and click on B-4109 Promotional Products
  5. This will take you to a listing of Collin’s promotional vendors and their contact information

For further information or questions regarding purchasing, please visit their intranet site by following steps one and two from above, or call 972.758.3873.

Below are instructions for requesting artwork.

  1. Plan ahead and allow up to 6-8 weeks for art production. 
  2. Complete a project request form 
  3. In the request form provide PR with the following. PR will not move forward on a requested project without this information.
  4. Vendor
  5. Description of item
  6. Imprint area 
  7. Number of ink colors
  8. Content

PR will only send artwork to the vendor upon design approval by the client and receipt of department’s purchase order number.

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