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Every time we design a brochure, sponsor an event, write an article, issue a press release, post to social media, or hand someone a business card, we are communicating the Collin College image. When our name is put in front of the public, we shape both our reputation and our college's identity. Accuracy, clarity, and consistency ensure that all communication strengthens our brand.
Internal and external communication and marketing on behalf of the college, whether
in print or online, should be reviewed by the Public Relations department. In an effort
to keep leadership informed, approval confirmation from the Dean, VPP or VP is required
before PR review.
The Public Relations Department leads Collin College’s brand management activities and manages both external and internal communications including the oversight of media relations, college publications, website design, and digital media communication. The department’s communications and creative professionals work closely with campus departments to achieve the college’s recruitment, admissions, and retention goals.
Public Relations also provides marketing counsel and media relations, as well as services including photography, videography, social media, and web training and consultation. The Public Relations office completes more than 1,200 projects annually.
For media inquiries, public information requests, or a list of key department contacts, click here.
Due to new department procedures, campus-level approval is needed for project requests. Initiators of the PR project request form must work through the dean’s office, VPP, or VP for approval. After submission, the PR department will initiate an email to appropriate Dean, VPP, or VP to acquire approval confirmation. Understand that submitting a Dean, VPP, or VP approved request initiates a review only and does not begin the project. After assessment, a member of the PR team will be in contact regarding adding your project to the production queue.
In order to get the most out of our publication process, planning ahead is key. Allow sufficient time for project creation (including writing, design, and approvals) and take into consideration that adequate advertising time for an event is a minimum of two weeks prior to the event. If you desire your project prior to the minimum lead time (30-40 business days), visit our template library for a variety of graphic approved templates. Note that the PR department will need to review content and receive Dean, VPP, or VP approval before posting on campus.
From concept to delivery and depending on the project, our publication process could take six to eight weeks; smaller jobs may take less time, but major projects will take the full time-frame. All submitted requests are reviewed and prioritized. We try very hard to meet everyone’s requested deadline, but this is contingent on projects already in the production queue, district priority, and special project requests from the president’s office.
If you would like to request specific marketing or promotional assistance:
Questions about a new project? Contact Keli Fink, production coordinator, at 972.758.3838.
Photography of college facilities and events must be done in partnership with the
Public Relations Office. To secure a photographer for an assignment, a photography
request must be submitted at least three to four weeks in advance. District-wide priorities
limit the availability of our staff photographer. If the staff photographer is unavailable,
we may recommend outside sources to fulfill your request.
Please note that by submitting a photography request this does not guarantee a staff photographer. Each request will be reviewed for availability. If you would like to request a photographer, please click here to
Click here for a copy of our broadcast / photography release form.
If you have any questions about photography requests, please contact Marlene Miller, Director of Creative Services, at 972.758.3858.
Mascot Suit Reservation
The mascot suit is available for reservation to Collin College departments. The requesting department will need to provide two volunteers, one to wear the suit and another to assist the mascot. Once reserved, the suit may be picked up the day before an event and will need to be returned the following business day after event.
Collin College Backdrop (Step-and-Repeat) Reservation
To reserve the college backdrop (step-and-repeat) at any of the college locations, please email Conference Services at firstname.lastname@example.org. Be sure to include the following information in the email request: event date, time, and location.